Visualization Overview:
This interactive dashboard allows you to compare museums based on their social media engagement using bar charts. Choose between comparing two museums directly (Single vs Single) or contrasting one museum against the average of a selected group (Group vs Single).
Available metrics: Instagram followers, Twitter followers, YouTube subscribers, and Google reviews. Select a mode and metric to explore each institution’s online reach.
📘 Metric Guide
Instagram Followers
Total number of followers on the museum’s Instagram account.
Twitter Followers
Total number of followers on the museum’s Twitter profile.
YouTube Subscribers
Total number of subscribers to the museum’s YouTube channel.
Google Reviews
Count of public Google reviews for the museum.
Dataset Size
208 museums available for selection and comparison.
Topics
Chart Type
Visualization Type
Citation
Visualization by: Santhosh Rajan.
Data Source: Compiled from multiple public web sources on U.S. art museums, including social media accounts. Data were collected and aggregated by I/O Research, Inc.