This interactive bubble chart explores the relationship between Kickstarter project funding goals and their corresponding success rates. Spanning various goal ranges from under $1,000 to $10 million, the visualization displays average success rates for each range, based on historical campaign outcomes.
- The X-axis represents binned funding goal ranges (e.g., 0–1K, 1K–5K, etc.)
- The Y-axis indicates the average success rate (in %)
- Each bubble’s size reflects the number of projects within that goal range
- The color intensity correlates with the success rate — hotter colors indicate higher success
Users can filter the visualization by category and subcategory to compare how funding expectations influence outcomes in specific creative domains, such as technology, games, music, or art. Hovering over any bubble reveals details like:
- Goal range
- Success rate (%)
- Number of projects analyzed
Smooth transitions and intuitive controls make this a highly navigable and informative visual tool.
🌟 Why This Visualization Matters
This visualization provides unique insight into the realistic success expectations for creators based on their funding goals. It answers questions like:
- Do smaller funding goals lead to higher success rates?
- Are large-budget campaigns more likely to fail?
- How do categories like tech or film perform at different funding levels?
Understanding this relationship is crucial for:
- Creators planning realistic and successful campaigns
- Researchers analyzing crowdfunding behavior
- Backers interested in funding patterns
It empowers users to make data-informed decisions and highlights the strategic importance of setting appropriate funding targets on Kickstarter.
Topics
Arts Industries, Arts Organizations, Expenditure, Occupation
Chart Type
Visualization Type
Citation
Visualization by: Adithya Singupati
Data Source: Jonathan Leland, Kickstarter. Kickstarter Data, Global, 2009–2023 (ICPSR 38050). Inter-university Consortium for Political and Social Research (ICPSR), 2024. Retrieved from https://www.icpsr.umich.edu/web/NADAC/studies/38050