This dynamic dual-line chart visualizes the trends in Kickstarter funding goals versus the actual amount raised over a seven-year span, from 2010 to 2016. The chart offers two key metrics to toggle between: mean and median values. This allows users to observe the typical funding expectations set by creators and how they compare to the actual crowdfunding outcomes over time.
- The blue line represents average or median project goals set by creators.
- The green line shows average or median amounts raised by those projects.
The user can:
- Toggle between mean and median metrics using a dropdown selector
- Drag a year slider to incrementally explore year-by-year progression
- Click “Play” to animate through the timeline from 2010 to 2016
- Hover over each data point to reveal exact figures with tooltips
Axis labels and transitions are optimized for clarity, while tooltips provide quick insight into financial trends across time.
Why This Visualization Matters
This chart delivers valuable insights into the realistic expectations and outcomes of crowdfunding campaigns on Kickstarter:
- Are project goals becoming more ambitious over time?
- Is backer support keeping pace with rising funding expectations?
- Did economic or platform-level changes affect success trends?
By offering side-by-side comparisons of goals vs. raised amounts, this visualization helps creators, funders, and analysts assess the health and behavior of the crowdfunding economy over time. The ability to toggle between mean and median values helps reduce skew from extreme outliers and ensures a more accurate interpretation of trends.